Media

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers. more...

Price: $11.99

Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...

Price: $3.95

The Net Generation Has Arrived. Are you ready for it?. Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information; Seven ways to attract and engage young talent in the workforce; Seven guidelines for educators to tap the Net Gen potential; Parenting 2.0: There's no place like the new home; Citizen Net: How young people and the Internet are transforming democracy. Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future. more...

Price: $27.95

More than any other film director, Roman Polanski has obsessively explored sexual mores in the mainstream of movies. But a Polanski movie isn't for the small-time art house crowd - they are big screen events, whether it is the atmosphere of terror in Rosemary's Baby or the reconstruction of forties film noir of Chinatown. Polanski was nominated for an Oscar for his first feature, Knife In The Water, bringing him instant fame, and his examinations of sexual humiliation (Repulsion, Cul-de-Sac) would bring his name to an even wider audience. His movies have ranged from adaptations of Shakespeare (Macbeth) to stylish thrillers (The Tenant, Frantic, Death And The Maiden), from horror (Rosemary's Baby, The Ninth Gate) to comedy (The Fearless Vampire Killers) to romance (Tess). Off-screen, Polanski has hit the headlines - his wife Sharon Tate was murdered by Charles Manson and he was later accused of drugging and raping an underage girl which has made him a fugitive from the United States. The Pocket Essential Roman Polanski explores the life of this world famous BAFTA and Golden Globe-winning director, reviews and analyses each of his movies, and includes a handy multi-media reference section. more...

Price: $5.99

A practical guide to all aspects of feature writing for journalists and freelance writers. more...

Price: $30.00